About this document
E-Commerce Strategies and Consumer Impact by anitapappy is a document available to read on EtoBox.
This research paper investigates the promotional strategies employed by e-commerce companies and their effects on consumer psychology in India, utilizing quantitative data from 510 participants. The study highlights the significant influences of trust, privacy, and security on online shopping behaviors, as well as the impact of perceived scarcity and immersion on impulse buying. The findings emphasize the necessity for e-commerce businesses to adapt their marketing strategies based on consumer insights to e
- Author
- anitapappy
- Language
- EN