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Integrated Marketing Communications Overview by SHIREEN IFTKHAR AHMED-DM is a document available to read on EtoBox.

What is Integrated Marketing Communications Overview about?

The document discusses integrated marketing communications (IMC) and the promotional mix. IMC involves coordinating all promotional activities, like advertising, direct mail, personal selling, sales promotion, and public relations to create a unified customer message. The promotional mix blends personal selling with non-personal selling methods like advertising, sales promotion, direct marketing, and public relations to achieve promotional objectives like informing customers, increasing demand, differentiat

Author

SHIREEN IFTKHAR AHMED-DM

Language

EN