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Customer Portfolio Management : Creating Value with a Large Leaky Bucket of Customers by Fred Selnes; Michael D. Johnson is a business book available to read on EtoBox.

What is Customer Portfolio Management : Creating Value with a Large Leaky Bucket of Customers about?

<b>How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.</b><br><br>Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In <i>Customer Portfolio Management</i>, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable. While loya

Who reads Customer Portfolio Management : Creating Value with a Large Leaky Bucket of Customers?

Author

Fred Selnes; Michael D. Johnson

Publisher

MIT Press

Published

2025

Language

EN

ISBN

9780262382212

Category

business

Subjects

Business, Marketing, Strategic Planning

Updated

2026-03-25