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Online vs. Physical Shopping: Student Insights by Joannah Saclauso is a document available to read on EtoBox.

What is Online vs. Physical Shopping: Student Insights about?

This study compares consumer experiences in online shopping versus physical stores among first-year Bachelor of Science in Accountancy students at Kolehiyo ng Subic, using a sample of 60 respondents. Results indicate a preference for online shopping due to convenience and accessibility, while physical stores are valued for customer service and product availability. The findings suggest that retailers should adopt a hybrid strategy to meet diverse consumer expectations.

Author

Joannah Saclauso

Language

EN