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Arvind Mills: Growth and Strategy Overview by Pravin Kumar is a document available to read on EtoBox.

Arvind Mills is one of the largest textile manufacturers in India, founded in 1931. It manufactures denim fabric and other woven and knitted fabrics. In the late 1990s, Arvind Mills faced financial difficulties due to overcapacity and declining denim prices. However, the company was able to turn itself around through a new strategy of growing its non-denim businesses, focusing on higher value segments, and expanding its retail presence through Megamart stores. This led to increased B2C revenues and profitab

Author

Pravin Kumar

Language

EN