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What is New Product Pricing Strategies Explained about?

The document discusses various pricing strategies for new products, including market skimming pricing, market penetration pricing, and pricing lining. It then covers different types of price adjustments like discounts, allowances, segmented pricing, psychological pricing, promotional pricing, geographical pricing, and international pricing. The presentation was made by a group including Nandani Jaiswal, Susmitha Lama, Sagar Kuwar, and others on new product pricing decisions and strategies.

Author

Sandesh

Language

EN