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Ethical Challenges in Digital Marketing by Manraj kaur is a document available to read on EtoBox.

What is Ethical Challenges in Digital Marketing about?

The document discusses some of the key ethical issues that companies should consider in digital marketing. It notes that with more connectivity, marketing needs to avoid excluding or offending different groups. It also discusses the importance of conducting market research ethically and avoiding stereotypes. Companies should also make efforts to protect user privacy, be transparent about data collection, and avoid overusing direct marketing that could annoy users. Overall, the document stresses that digital

Author

Manraj kaur

Language

EN