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What is Religious Beliefs and Consumer Boycotts about?

This article examines the relationship between religious beliefs and consumer behavior, specifically consumer boycotts. It develops a conceptual model exploring the link between religious beliefs and consumer boycotts of particular products. The study undertakes a literature review on consumer animosity, conspicuous consumption, religion, and consumption, and uses qualitative methods to collect data on the boycott of Danish brands in Saudi Arabia. The findings show a strong relationship between religiosity

Author

Belhadj Tarek

Language

EN