Can I read Social Media Marketing in Kisumu Hotels on EtoBox?

Social Media Marketing in Kisumu Hotels by muneneb49 is a document available to read on EtoBox.

What is Social Media Marketing in Kisumu Hotels about?

This study investigates the impact of social media marketing on brand awareness in the hotel industry of Kisumu City, Kenya. It finds that a significant majority of hotels utilize social media, with Facebook being the most effective platform for customer engagement and outreach. The research highlights the importance of having dedicated marketing managers to enhance social media interactions and recommends further longitudinal studies to track changes in brand awareness over time.

Author

muneneb49

Language

EN