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What is Understanding Coordinated Management of Meaning about?

Coordinated management of meaning (CMM) theorizes that communication allows communities to create and manage social reality through negotiating shared interpretations and meanings. People have unique interpretations of the world depending on their experiences, but communication enables communities to develop common or conflicting understandings that form the basis of social reality. CMM advocates managing communication to improve communities by coordinating the meaning-making process in a productive way. Th

Author

Sahil Sethi

Language

EN