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Family Emotions in Consumption Decisions by Prasanna Halbe is a document available to read on EtoBox.
What is Family Emotions in Consumption Decisions about?
This article examines the social foundations of emotions, specifically anger and frustration, in family consumption decision-making. The research suggests that these emotions are interdependent among family members, particularly between parents, and highlights the phenomenon of emotional mirroring during significant purchasing decisions, such as buying a car. The findings contribute to understanding how emotions are shared and influence family dynamics in decision-making contexts.
- Author
- Prasanna Halbe
- Language
- EN