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Framing Health Messages for Behavior Change by Audrey Cheng is a document available to read on EtoBox.

What is Framing Health Messages for Behavior Change about?

This article reviews the impact of message framing on promoting healthy behaviors, particularly in cancer care. It highlights that gain-framed messages are more effective for preventive behaviors, while loss-framed messages are more effective for detection behaviors. The authors emphasize the need to understand how individuals perceive risks associated with health behaviors to enhance communication strategies.

Author

Audrey Cheng

Language

EN