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Advances in The Internal Marketing Concept Definit by uyen.nguyen25009338 is a document available to read on EtoBox.
What is Advances in The Internal Marketing Concept Definit about?
The article critically examines the internal marketing (IM) concept, tracing its evolution over 20 years and identifying three major phases: employee motivation and satisfaction, customer orientation, and strategy implementation/change management. It proposes a unified definition and core criteria for effective IM programs, highlighting the interrelationship between these criteria and suggesting a framework for empirical investigation. The discussion also addresses the managerial implications of the propose
- Author
- uyen.nguyen25009338
- Language
- EN