About this document

Understanding Halal Branding Strategies by HDC is a document available to read on EtoBox.

This document discusses strategies for marketing to Muslim consumers. It suggests focusing on authenticity and intersectionality, and balancing physical, intellectual, and spiritual pleasures. Brands should humanize themselves by telling human stories and engaging in two-way conversations on social media. The key is making the permissible unmissable by creating compelling brand experiences.

Author

HDC

Language

EN