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This paper investigates the effectiveness of trial-and-error and entrepreneur-as-scientist approaches in enhancing the performance of newly established businesses, particularly among university entrepreneurs. The findings indicate that the entrepreneur-as-scientist approach significantly improves the relationship between solution design and business outcomes, while the trial-and-error approach has limited impact. The study introduces the Ambidextrous Tailoring Model, which reconciles these two methodologies

Author

Tran Hoang Bao Ngoc

Language

EN