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Gamified Information Presentation and Co by gosia007 is a document available to read on EtoBox.

This research investigates how gamified information presentation, which conveys product innovation information through games, affects consumer adoption. The findings suggest that this method enhances consumer playfulness and perceived vividness, leading to increased curiosity and perceived advantages of the innovation over competitors. Evidence from seven studies supports the hypothesis that integrating information into the game is crucial for promoting innovation adoption.

Author

gosia007

Language

EN