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Experience Design by Lia Maria B. S. C. is a document available to read on EtoBox.

What is Experience Design about?

This article examines the impact of experience design elements on customer emotions and loyalty behaviors in the hospitality and retail sectors. It proposes a model tested with a VIP hospitality tent for a circus, revealing that while some design elements directly influence loyalty, most effects are mediated by emotional responses. The findings highlight the importance of emotional connections in service design, suggesting that managers should focus on creating memorable experiences to foster customer loyal

Author

Lia Maria B. S. C.

Language

EN