Can I read What would people do with their money if they were rich? A search for Hofstede dimensions across 52 countries on EtoBox?

What would people do with their money if they were rich? A search for Hofstede dimensions across 52 countries by Minkov, Michael; Dutt, Pinaki; Schachner, Michael; Jandosova, Janar; Khassenbekov, Yerlan; Morales, Oswaldo; Blagoev, Vesselin is a Business, Management and Accounting article available to read on EtoBox.

What is What would people do with their money if they were rich? A search for Hofstede dimensions across 52 countries about?

## Purpose The purpose of this paper is to test the replicability of Hofstede’s value-based dimensions – masculinity–femininity (MAS–FEM) and individualism–collectivism (IDV–COLL) – in the field of consumer behavior, and to compare cultural prioritizations with respect to disposable income budgets across the world. ## Design/methodology/approach The authors asked 51,529 probabilistically selected respondents in 52 countries (50 nationally representative consumer panels and community samples from another two countries) what they would do with their money if they were rich. The questionnaire items targeted Hofstede’s MAS–FEM and IDV–COLL as well as a wider range of options deemed sufficiently meaningful, ethical and moral across the world. ## Findings The authors obtained two main dimensions. The first contrasts self-enhancing and altruistic choices (status and power-seeking spending vs donating for healthcare) and is conceptually similar to MAS–FEM. However, it is statistically related to Hofstede’s fifth dimension, or monumentalism–flexibility (MON–FLX), not to MAS–FEM. The second dimension contrasts conservative-collectivist choices and modern-hedonistic concerns (donating for rel

Who reads What would people do with their money if they were rich? A search for Hofstede dimensions across 52 countries?

Author

Minkov, Michael; Dutt, Pinaki; Schachner, Michael; Jandosova, Janar; Khassenbekov, Yerlan; Morales, Oswaldo; Blagoev, Vesselin

Publisher

Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 2059-5794)

Published

2019

Language

EN

Field

Business, Management and Accounting (Social Sciences)