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What is Understanding the Marketing Mix: 7 Ps about?
Susanna Chang discusses the marketing mix for a mobile phone company. She explains that the traditional four Ps of marketing include product, price, place, and promotion. For services like mobile phones, an additional three Ps must be considered: people, referring to customer-facing employees who represent the company; process, meaning the series of events a customer experiences from initial interest to ongoing service; and physical evidence, or tangible demonstrations that convince customers of the benefit
- Author
- ANA BELEN GALVIS
- Language
- EN