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This document discusses a study on the communication process in agricultural extension of the System of Rice Intensification (SRI) program in Jember Regency, East Java, Indonesia. The study found that communicators in agricultural extension were agricultural extension workers, farmers, and pesticide formulation officers. Messages conveyed the SRI planting method through field schools, organic fertilization, and making MOL. Communication channels used interpersonal channels like face-to-face, cellphone, and

Author

Antonius Patrick

Language

EN