Can I read Broadcasting in America: A Survey of Electronic Media on EtoBox?

Broadcasting in America: A Survey of Electronic Media by Head, Sydney W, Spann, Thomas D., McGregor, Michael A. is a reference work available to read on EtoBox.

What is Broadcasting in America: A Survey of Electronic Media about?

<p>The best-selling text in the field for nearly 40 years, <i>Broadcasting in America</i> offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media play in such academic areas as economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.</p><ul><li>Coverage of cable and new media includes the challenges created by an expanding number of delivery technologies, the control of production and distribution by huge media conglomerates, the dominance of cable and DBS programming, and the influence of the Internet on programming.<li><i>Feature Boxes</i> include a balanced focus on women, minorities, and experimental technologies, while offering concise informative diagrams, vignettes, and personality profiles to enhance the text discussion.</ul></p>

Who reads Broadcasting in America: A Survey of Electronic Media?

Author

Head, Sydney W, Spann, Thomas D., McGregor, Michael A.

Publisher

Allyn & Bacon, Incorporated

Published

2001

Language

EN

ISBN

9780205555345

Category

reference

Subjects

Social Science, Social_sciences

Rating

3.8 / 5 (16 ratings)

Updated

2026-03-14