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Marriott employs various customer relationship management practices like their Marriott Rewards loyalty program, corporate account management, guest satisfaction surveys, and technology solutions to deliver fulfilling experiences to guests. Their loyalty program serves as the foundation of their customer strategy, with over 28 million members worldwide providing valuable customer data. Marriott also implements strategic account management to address the complex needs of key corporate accounts. They gather o

Author

Shahab Nasir

Language

EN