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Maxwell McCombs: Agenda-Setting Pioneer by Cameron Kauder is a document available to read on EtoBox.

Maxwell McCombs is considered the founding father of agenda-setting theory of media. He proposed that the media influences public opinion by determining the importance of issues through the frequency and prominence of news coverage, rather than reflecting reality directly. His theory suggests that the more frequently an issue is covered in the media, the more important the public perceives that issue to be.

Author

Cameron Kauder

Language

EN