About this document
Understanding Transmedia Franchises by MrMarkitos is a document available to read on EtoBox.
Transmedia franchises consist of cross-marketing properties across multiple mediums like films, television, books, and video games to increase profits. Owners seek to extend the commercial success of franchises and build strong fan loyalty. Early examples include American Idol expanding from the TV show to music, books, and films. More recently, franchises like The Matrix and Star Wars were launched simultaneously across films and video games to capitalize on synergies between mediums. This integration of p
- Author
- MrMarkitos
- Language
- EN