About this document
Adidas Omnichannel Strategy Overview by Beniamino Evolvi is a document available to read on EtoBox.
The document discusses improving the digital operations of INTERSPORT International Corporation. It is a pan-European sporting goods retailer operating with decentralized websites and social channels in different countries. The business case proposes implementing a common content management system and central digital team to better connect the websites, streamline operations, and build synergies across countries.
- Author
- Beniamino Evolvi
- Language
- EN