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Tea Business Plan for Pakistan Market by Muhammad Asim Shahzad is a document available to read on EtoBox.

What is Tea Business Plan for Pakistan Market about?

This document proposes establishing a new tea company in Pakistan. The company would buy loose tea in bulk and package it under a proprietary brand. Initially the brand would target rural and small town markets with lower advertising costs. Tea is deeply ingrained in Pakistani culture and consumed twice daily. While the national tea market is large and growing, it is dominated by a few major brands. The new company aims to leverage Pakistanis

Author

Muhammad Asim Shahzad

Language

EN