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Building Loyalty in Music Streaming Platforms by nher00168 is a document available to read on EtoBox.

What is Building Loyalty in Music Streaming Platforms about?

This document summarizes a research paper that examines how involvement builds loyalty towards music streaming platforms. The study uses a survey of 340 respondents to analyze how user-brand involvement promotes brand loyalty through fostering brand engagement, brand trust, and positive word-of-mouth. It finds that user-brand involvement is an important factor in cultivating brand loyalty. The study aims to provide insights to help music streaming platforms develop better user retention strategies.

Author

nher00168

Language

EN