About this document
Steps for Effective Marketing Communication by Neil Rumamby is a document available to read on EtoBox.
The major steps in developing effective communications are: 1. Identify the target audience 2. Determine the communication objectives such as establishing brand awareness or changing brand attitude 3. Design the communication strategy by deciding the message, creative execution, and spokesperson 4. Select the appropriate communication channels may be personal selling, advertising, or events 5. Establish the total marketing budget which can range from 5-45% depending on the industry
- Author
- Neil Rumamby
- Language
- EN