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Webrooming Trends in Ho Chi Minh City by Amber Zahra is a document available to read on EtoBox.
What is Webrooming Trends in Ho Chi Minh City about?
This document discusses showrooming and webrooming behaviors among consumers in Ho Chi Minh City, Vietnam. It defines showrooming as examining products in-store before purchasing online, and webrooming as researching products online before buying in-store. The author conducted a study with 200 respondents in Ho Chi Minh City using qualitative focus groups and quantitative surveys to understand consumer shopping behaviors and the factors that influence their purchasing decisions and channel choice. Prelimina
- Author
- Amber Zahra
- Language
- EN