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The document discusses the pricing strategy of "The Tribune", an Indian newspaper published from Chandigarh. [1] The Tribune aims to maximize current profits through pricing Rs. 3 per copy while competitors charge Rs. 2. [2] Classified advertising prices in print and online editions are also higher than competitors. [3] Demand for The Tribune is less elastic as circulation is maintained without promotional schemes. [4] Costs are covered through mass circulation and advertisement revenues using markup pricin

Author

Palmodi

Language

EN