Can I read Mastering The Public Opinion Challenge on EtoBox?

Mastering The Public Opinion Challenge by Sherry Devereaux Ferguson is a book available to read on EtoBox.

What is Mastering The Public Opinion Challenge about?

A practical, technique-oriented guide to analyzing and managing external issues that ultimately affect a company's bottom line. Ferguson (communications, U. of Ottawa, Ontario) shows how to turn an organization's management strategy from theory-based planning to information-based planning, to help focus the organization on client needs. Annotation copyright Book News, Inc. Portland, Or.

Author

Sherry Devereaux Ferguson

Publisher

Burr Ridge, Ill.: Irwin Professional Pub.

Published

1994

Language

EN

ISBN

9781556238116

Subjects

Management, Business