About this document
Retail Banking Marketing Strategies by DrRam Singh Kamboj is a document available to read on EtoBox.
The document discusses the history and evolution of banking in India. It begins with the establishment of the first banks in India in the late 18th century, and describes the nationalization of banks in 1949 and 1969 which expanded banking activities across the country. It then covers the emergence of bank marketing in response to rising customer needs and increased competition from private and foreign banks. Key concepts discussed include the functions of banks, types of banking customers and services, and
- Author
- DrRam Singh Kamboj
- Language
- EN