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What is Subway about?

Subway has experienced success through a unique value proposition targeting dissatisfied customers and an aggressive franchising model that allowed for low costs and international expansion. Starting in 1965 with one location, Subway grew exponentially through franchising and now has over 41,000 locations globally. Asia represents a major growth opportunity for Subway due to rising discretionary incomes and the region representing over 25% of the global fast food market. Key Asian countries for Subway inclu

Author

Resha Mehta

Language

EN