Can I read Emerging Trends in Unconventional Trademarks on EtoBox?

Emerging Trends in Unconventional Trademarks by Ishant Garg is a document available to read on EtoBox.

What is Emerging Trends in Unconventional Trademarks about?

The document discusses the emergence and protection of unconventional trademarks, which include non-traditional marks such as sounds, smells, and colors, under Indian and U.S. law. It highlights the challenges faced in registering these trademarks, particularly in India where graphical representation is required, while the U.S. law allows for more flexibility. The conclusion emphasizes the importance of recognizing and protecting unconventional trademarks to enhance brand value in a competitive market.

Author

Ishant Garg

Language

EN