About this document
Digital Marketing Strategy Syllabus by Mona Agrigoroaiei is a document available to read on EtoBox.
This document provides a syllabus for a digital marketing strategy course that teaches professionals how to make decisions around digital marketing. The course contains 5 modules that cover topics such as crafting digital marketing plans, acquiring customers through paid, owned and earned media, engaging customers, and measuring performance. The course features interviews from marketing executives of well-known companies to provide real-world insights. Key exercises are also included to help students apply
- Author
- Mona Agrigoroaiei
- Language
- EN