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Can I read Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies on EtoBox?
Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies by W. Timothy Coombs is a Social Sciences article available to read on EtoBox.
What is Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies about?
Although crisis management has evolved rapidly over the past decade, the symbolic aspect of crisis management has been ignored. More specifically, little research has examined crisis-response strategies (public statements made after a crisis) to see how these messages can be used to shape public perceptions of the crisis and the organization in crisis. This article synthesizes existing literature to create a list of crisis-response strategies and develops a set of guidelines for appropriate use of a given strategy. The guidelines are based upon Attribution Theory and use the crisis situation and the publics as the factors that help to determine when a crisis-response strategy is appropriate.
Who reads Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- W. Timothy Coombs
- Published
- 1995
- Language
- EN
- Field
- Social Sciences