About this document
IMC Campaign for Pickaboo E-Commerce by sarina.sultana is a document available to read on EtoBox.
This report outlines a comprehensive Integrated Marketing Communication (IMC) campaign for Pickaboo, an e-commerce platform in Bangladesh, aiming to enhance brand trust and awareness among urban young professionals. The campaign emphasizes smart purchasing decisions and authenticity, utilizing a mix of digital advertising, influencer marketing, and public relations to reach its target audience. Key objectives include increasing brand awareness by 25% and online sales by 20% within six months.
- Author
- sarina.sultana
- Language
- EN