About this document
Engaging Malaysian Gen Z with News by Hani Chkess is a document available to read on EtoBox.
Project Sigma is a collaboration between the Ministry of Communications Malaysia and Google aimed at engaging Malaysian Gen Z with news. Over 10 weeks, six publishers explored innovative strategies to connect with this demographic, emphasizing the importance of adapting to their unique news consumption habits shaped by digital environments. The initiative highlights the need for publishers to create relatable content and foster partnerships to maintain relevance in the evolving media landscape.
- Author
- Hani Chkess
- Language
- EN