About this document
Evolving Marketing in the Digital Era by mustafe omer is a document available to read on EtoBox.
The document discusses changes in the marketing landscape due to digitalization and globalization. With the rise of digital technologies and social media, marketing has shifted to online channels that allow companies to easily reach large audiences globally. This has revolutionized connectivity and digital marketing. Rapid globalization has also increased competition as firms now compete not just domestically but with many international companies. To survive, companies must think globally and standardize th
- Author
- mustafe omer
- Language
- EN