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Sport Marketing Value Creation Strategies by amindavalu is a document available to read on EtoBox.

What is Sport Marketing Value Creation Strategies about?

This chapter discusses the importance of value creation in sport marketing, emphasizing that marketers must understand and fulfill client desires to enhance perceived value. Clients evaluate value through acquisition and transaction assessments, comparing benefits to costs and ensuring fairness in pricing. The authors highlight the role of delivery and experience variables in shaping client perceptions and suggest leveraging activities to enhance the overall sport experience.

Author

amindavalu

Language

EN