About this document
Social Media Ads Impact on Consumer Behavior by marymagvichill is a document available to read on EtoBox.
The document discusses how social media advertising affects consumer behavior with a focus on patronage of gadgets from Jumia in Enugu State, Nigeria. It aims to examine the effect of social media blogs and networking sites on consumer decision making and trust, and how perceived usefulness and trust impact purchase intention.
- Author
- marymagvichill
- Language
- EN