About this document
Marital Status and Luxury Brand Purchases by Gunjan Sharma is a document available to read on EtoBox.
1) The document examines the impact of marital status on purchase behavior of luxury brands. It aims to understand how marital status influences frequency of buying luxury products, influences to buy, and intention to repurchase brands. It also examines how marital status influences perceptions of different luxury values. 2) Data was collected from 1200 respondents in Mumbai belonging to different genders, occupations, incomes, religions, ages, educations, and marital statuses. 3) Results found no relati
- Author
- Gunjan Sharma
- Language
- EN