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Key Factors Influencing Consumer Behavior by Tejaswini is a document available to read on EtoBox.
What is Key Factors Influencing Consumer Behavior about?
The document outlines five key factors that influence consumer behavior: social factors like reference groups and family roles; cultural factors such as subcultures; economic factors including income and credit availability; personal factors like age, occupation, and personality; and psychological factors such as motivation, perception, and attitudes.
- Author
- Tejaswini
- Language
- EN