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This document discusses strategies for building a brand through marketing communications. It outlines the nine elements of effective communication, including the sender, message, media, and receiver. The author identifies eight types of marketing communications mixes such as advertising, sales promotion, public relations, and direct marketing. Strong brands that are well-developed through strategic communication can dominate the market and be memorable to consumers. Marketers must consider how to effectivel

Author

UJeAttadzkir

Language

EN