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This document summarizes a research paper on the effect of customer perceived value on customer satisfaction and loyalty in the Sri Lankan pay-TV industry. The paper aims to study how customer perceived value impacts customer satisfaction and loyalty. It also aims to determine the present levels of customer perceived value, satisfaction, and loyalty for a leading pay-TV provider in Sri Lanka. The study uses a survey questionnaire to collect data and descriptive and inferential statistics to analyze the rela

Author

M Haseeb Talib

Language

EN