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Can I read Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) on EtoBox?
Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) by S. Sreejesh, Sanjay Mohapatra (auth.) is a business book available to read on EtoBox.
What is Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) about?
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers
Who reads Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- S. Sreejesh, Sanjay Mohapatra (auth.)
- Publisher
- Springer International Publishing : Imprint : Springer
- Published
- 2014
- Language
- EN
- ISBN
- 9783319026879
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-25