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Customer Value Creation in Marketing by dontyoudaretoforgetthistime is a document available to read on EtoBox.

What is Customer Value Creation in Marketing about?

The document outlines the importance of marketing as a process for creating and delivering value to customers and society. It discusses the role of marketing management in targeting markets and emphasizes the need for a customer-oriented approach in modern organizations. Additionally, it introduces the concept of holistic marketing and various markets that can be targeted for value creation.

Author

dontyoudaretoforgetthistime

Language

EN