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The hacking of the American mind [eBook - NC Digital Library] : The Science Behind the Corporate Takeover of Our Bodies and Brains by Robert H. Lustig [Lustig, Robert H.] is a science book available to read on EtoBox.

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"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.   While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.             Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sendi

Who reads The hacking of the American mind [eBook - NC Digital Library] : The Science Behind the Corporate Takeover of Our Bodies and Brains?

Author

Robert H. Lustig [Lustig, Robert H.]

Publisher

Penguin Publishing Group

Published

2017

Language

EN

ISBN

9781101982587

Category

science

Subjects

Marketing, Psychology, Business

Rating

4.19 / 5 (86 ratings)

Updated

2026-03-13