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This document presents a business plan for the production and marketing of banana flour in the city of Ica, Peru. It describes the market study conducted on the plantain grown in the region and the nutritional properties and health benefits of banana flour. It explains the analysis of supply, demand, and competition, as well as the marketing decisions related to the product, price, place, and promotion. Finally, it analyzes the economic environment.

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ScribdTranslations

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EN