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Factor Analysis of Customer Satisfaction by Aditi Biswas is a document available to read on EtoBox.
What is Factor Analysis of Customer Satisfaction about?
Factor analysis was conducted on 12 variables relating to customer satisfaction with a restaurant. 4 components were extracted from the factor analysis that explained 74.6% of the total variance. The rotated component matrix showed which variables loaded highest on which components, identifying 4 key factors relating to food quality, interior design, service quality, and value.
- Author
- Aditi Biswas
- Language
- EN